Five Years into the AI Revolution | Why It's Still All About User Experience
Videos and Webinars
Discover how Iron Mountain uses AI to support rather than replace archivists. This talk explores why user experience is key to unlocking the full value of media collections.
Abstract: Five years ago at DAS, I predicted AI would only transform archives if user experience (UX) was prioritized. Today, with the rise of generative AI, that message is more relevant than ever: without intuitive and engaging user experiences, even the smartest tools fall short. This talk showcases how Iron Mountain tackles GLAM challenges like digitization, authenticity, and engagement by making AI a supporting tool — not the centerpiece. AMP blends technology with user-centered design to unlock monetization, prove authenticity, and enhance storytelling for curators and audiences alike. As AI evolves, putting users first remains the key to meaningful archival innovation.