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Without strong governance and transparency, AI models risk bias, compliance failures, and erosion of stakeholder trust. Trust isn’t just a compliance requirement. It’s a foundation that determines whether AI delivers on its promise or becomes a liability.

AI adoption has become a central focus for many organisations across industries, especially those looking to boost efficiency, customer service, and innovation. Despite this, adoption is far from uniform. Without tailoring strategies to industry context, AI initiatives risk falling short of their full potential.

Getting to the AI promised land. It's clear that executives see huge potential in AI, but also confront major obstacles. We look at and expand upon the AI-related data and recommendations from the report.