Ctrl + Alt + Repeat: Why The COVID-Driven Acceleration Could Be Short-Lived
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An enterprise guide to ensuring digital transformation delivers long-term business benefits

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An enterprise guide to ensuring digital transformation delivers long-term business benefits
Almost overnight, COVID-19 and the need to social distance meant businesses everywhere had to rapidly enable remote operations to survive. And as a result, many were forced to fast-track digital transformation initiatives. However, new research suggests the COVID-driven acceleration of business processes will be short lived.
This research paper includes:
- Results from a survey of 1,000 data decision makers in enterprise level organisations (250+ employees) in Europe.
- A summary of 2020 business digitisation trends
- Key factors impacting the effectiveness of COVID-driven digitisation
- Expert guidance on how to ensure the longevity of digitisation initiatives
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25 November 2025
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