Activate archive content across production and distribution

Industry challenge

Media and entertainment organizations are expected to produce more content while getting more value from what they already have. Production timelines are tight, content volumes continue to grow, and teams are expected to reuse existing footage instead of recreating it. In practice, finding and using that content is often difficult.

Media content spans physical formats such as film and tape and is fragmented across digital systems. Physical media continues to age, while digital files often lack consistent metadata. As a result, teams spend hours searching for content, rely on incomplete information, or recreate content that already exists.

The issue is not just storage. It is the disconnect between physical archives, digital systems, and production workflows. Most solutions address only one layer, but do not connect the full path from preservation to search and use.

To keep pace with production demands, organizations need an approach that connects physical and digital content and makes it usable within everyday workflows.

Activate media across the content lifecycle

• Media and entertainment organizations can find and use the right content faster by bringing physical archives and digital media into a single, searchable environment. Iron Mountain InSight® DXP  connects physical archives, digitized content, and digital media in one platform, enabling teams to search, manage, and access content across formats using AI-generated metadata and content analysis. This reduces time spent searching and helps teams reuse existing media in production workflows.
• Media and Archival Services from Iron Mountain provides the foundation. Media content is securely transported, stored in climate-controlled environments, and tracked and organized. Using archival-quality digitization and restoration services, Iron Mountain converts film, video, audio, and legacy formats into high-quality digital media. Iron Mountain supports nearly all media formats ever created, including obsolete film, tape, audio, and data.
• AWS extends these capabilities by providing the scale and processing needed to store and analyze media content. Amazon S3 supports durable storage for large media libraries, while Amazon Rekognition and Amazon Transcribe generate metadata from video and audio content. Amazon Bedrock enables natural language search and content understanding, helping teams locate relevant media more quickly.
• This integrated approach moves content from archive to production faster, making it easier to find, access, and reuse media across the content lifecycle.

Support key media workflows across production, archive, and distribution

Content production

• Make archive content immediately usable. Teams can quickly find and move relevant footage, transcripts, and scenes into production workflows.

Media supply chain and archive

• Connect physical archives with cloud storage and management. Preserve, digitize, and manage content with greater visibility and control.

Broadcast and distribution

• Access archived content faster for programming and delivery. Retrieve and prepare content for broadcast and multi-platform distribution.

Direct-to-consumer and streaming

• Expand content libraries for streaming and digital platforms. Reuse existing media to support new formats, channels, and audience experiences.

Content tagging and rights management

• Generate metadata to support search, rights management, and planning. Identify scenes, people, and context to improve visibility and manage usage.

Archive restoration and digitization services for production-ready content

• Iron Mountain digitized and restored 2,700+ episodes of Late Night with Conan O’Brien across aging and obsolete formats. Using Data Restoration and Migration Services and Entertainment Services, the collection was converted into high-quality digital media and stored in AWS for easier access and reuse.